Pharmaceutical Marketing · Product Management

Hi, I'm Ankit Kale.

Product Executive | CNS & Psychiatry | Open to Brand / Product Manager roles

I work at the intersection of pharmaceutical marketing, brand promotion and field-force execution. As a Product Executive in CNS & Psychiatry, I support brand positioning, develop scientific promotional materials, analyse sales performance and translate field insights into practical marketing initiatives.

My focus is on building effective brand communication, strengthening doctor engagement and improving execution in the field.

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Or explore my work

Ankit Kale

Product Executive — CNS & Psychiatry

Current role: Product Executive — CNS & Psychiatry, Ardent Lifesciences Pvt. Ltd.
Therapy focus: CNS & Psychiatry
Experience: 11 months · Since Nov 2025
Education: PGDM Pharmaceutical Management, 2026 · B.Pharm, 2024
Location: Pune, India

Impact & achievements

Field work, counted plainly.

Activity counts from my current role. They are not sales, prescription or market-share figures.

45
TBMs trained
Field-force training and execution support
Outcome Improved product confidence in the field team
80+
Doctors engaged
Doctor engagement activity for my brand
Outcome Wider reach through camps and field visits
50%
Increase in OPD camp activity
Growth in OPD camp participation after the patient-profile sheet was introduced
Outcome Structured patient information for follow-up
3
Campaigns executed
Campaign planning and field execution support
Outcome Campaigns taken from planning to field rollout
4
Portfolio work samples
Pharmaceutical promotional and product-training materials
Outcome Materials used by the team in the field

About me

A pharmacist who works where brand meets field.

I trained as a pharmacist first. A Bachelor of Pharmacy from Latur College of Pharmacy gave me the scientific grounding to understand the products I now help promote, and a PGDM in Pharmaceutical Management from MIMA Institute of Management, Pune, added the commercial side: marketing, brand management and business strategy.

Today I work as a Product Executive for CNS & Psychiatry products at Ardent Lifesciences. My work sits between the marketing desk and the field. I develop visual aids, LBLs and scientific presentations, analyse sales performance in Excel, visit the market to understand what doctors and competitors are doing, and support the field force with onboarding, product training and campaign execution.

I'm most interested in product strategy, brand management and commercial execution: the point where a clear brand message meets a well-supported field team. I keep building my skills through certifications in product management, digital marketing and advanced Excel.

Career highlights

Post-launch brand activation for Primisure
Structured OPD camp process improvement
Field-force training and execution support
Sales analysis and competitor tracking
Development of scientific promotional materials

Career journey

Experience

From product-management internship to product executive in CNS & Psychiatry.

Product Executive — CNS & Psychiatry
Ardent Lifesciences Pvt. Ltd. · Pune
Nov 2025 – Present
- Drive product promotion, brand positioning and marketing support for CNS & Psychiatry products.
- Develop visual aids, leave-behind literature (LBLs) and scientific presentations that help the field force communicate products effectively.
- Analyse sales performance with MS Excel (Pivot Tables, VLOOKUP, COUNTIF, SUMIF) to identify brand and territory-level opportunities.
- Conduct market visits to collect doctor insights, competitor intelligence and market feedback.
- Work with the sales team on campaign execution, product communication and promotional initiatives.
- Monitor competitor activity and market trends to sharpen positioning.
- Support field-force onboarding and product training, and coordinate distribution of promotional material.
Product Management Intern
Tetramed Biotek Pvt. Ltd. · Pune
Apr 2025 – Aug 2025
- Conducted product and market research to support brand strategy and competitor analysis.
- Developed visual aids and promotional content for field sales teams.
- Created product-training presentations to improve sales-force effectiveness.
- Gathered doctor and field-team feedback and recommended improvements to product communication.

Featured work

Promotional & training materials

Selected pieces from my current role. Previews are limited to non-confidential pages; original files and internal data are not published.

Product training presentation · 15 slides

Vibraset-SL — Product Training Presentation

A 15-slide training deck on methylcobalamin 1500 mcg covering product communication, market observations, target specialties and field-force sales strategy.

View project

Dual leave-behind literature · 4 panels

Armezo — Dual LBL

Product messaging and competitor comparison for a melatonin and zolpidem bilayer tablet brand, laid out as a dual circular LBL.

View project

Front page of the Vibraset-SL leave-behind literature

Leave-behind literature · 2 pages

Vibraset — Leave-Behind Literature

Promotional design focused on product differentiation and sublingual formulation messaging, with the wider brand family on the reverse.

View project

Case studies

Selected case studies

Case study · Brand ownership

Primisure: Post-Launch Brand Activation

Took ownership of a newly launched brand and built regular field promotion and consistent daily POB generation.

Read case study

Case study · Process design

OPD Camp Patient-Profile Sheet

Introduced a structured patient-profile sheet so TBMs could give doctors organised information during OPD camps.

Read case study

Marketing initiatives

Projects I've driven or supported

Each card separates my own contribution from the wider team's work. Open a card for the full picture.

Objective
Give a newly launched brand steady, regular promotion in the field after launch.
My contribution
Took ownership of the brand after launch.
Followed up continuously with the field force on brand promotion.
Supported doctor engagement for the brand.
Execution approach
Consistent field-force follow-up combined with doctor-engagement support, working toward regular field promotion and consistent daily POB (prescription order booking) generation.
Business relevance
The weeks after launch decide whether a brand earns a regular place in the field team's daily calls.
Team context
Field promotion and doctor calls were carried out by the field force; my role was brand ownership, follow-up and support.
Read the full case study
Objective
Make OPD camps more meaningful and useful for participating doctors.
My contribution
Introduced a patient-profile sheet for OPD camps.
Defined the fields captured: blood pressure, weight, BMI, blood sugar and relevant patient history.
Execution approach
Replaced unstructured camp records with a standard sheet that TBMs complete for each patient, so doctors receive the same set of information every time.
Business relevance
Structured information turns a camp from a promotional event into something that supports the doctor's consultation.
Team context
OPD camps were conducted by TBMs with participating doctors.
Read the full case study
Objective
Improve how consistently TBMs use reminder cards and execute OPD camps.
My contribution
Led a cycle-meeting session on reminder-card utilisation and OPD camp execution.
Guided TBMs on consistent implementation in the field.
Execution approach
Used the cycle meeting as a training moment: walking TBMs through how to use reminder cards effectively and how to run OPD camps well.
Business relevance
Promotional tools only work when the field team uses them consistently.
Team context
Implementation in the field was carried out by the TBMs.
Objective
Increase doctor engagement and strengthen product and therapy awareness.
My contribution
Supported the planning and execution of therapy-focused campaigns.
Execution approach
Therapy-themed campaigns that give the field team a clear, focused reason to engage doctors.
Business relevance
Therapy-led campaigns help a portfolio stand out in crowded CNS & Psychiatry categories.
Team context
Campaigns were team initiatives; my role was supporting their execution.
Objective
Motivate field activity and align it with business objectives.
My contribution
Contributed to the design and rollout of field-team incentive initiatives.
Execution approach
Linking recognition and incentives to the field activities the brand needs most.
Business relevance
Well-aimed incentives keep field effort focused on priority brands and activities.
Team context
The incentive initiatives were team efforts that I contributed to.

How I work

From market insight to field execution.

The same four-step loop sits behind every brand activity I support.

Step 01
Market insight
Visit chemists and doctors, track competitors and read sales data to see what the brand really needs.
Step 02
Material creation
Turn those insights into clear visual aids, LBLs and training decks the field team can use.
Step 03
Field execution
Train TBMs and support campaigns and OPD camps so the message reaches doctors consistently.
Step 04
Feedback and iteration
Collect doctor and field-team feedback and refine the communication for the next cycle.

Core competencies

Skills

Pharmaceutical Marketing

Brand Promotion & Positioning
Product Communication
Market Research
Competitor Analysis
Doctor / HCP Engagement
Campaign Execution

Product Management

Promotional Strategy Support
Visual Aid & LBL Development
Scientific Presentation Development
Product Training
Field-Force Support
Market Feedback Analysis

Analytical Skills

MS Excel
Pivot Tables
VLOOKUP
COUNTIF & SUMIF
Sales & Territory Analysis

Creative & Productivity Tools

Microsoft PowerPoint
Canva

Languages: English · Hindi · Marathi (fluent)

Education

Education & certifications

PGDM — Pharmaceutical Management
MIMA Institute of Management, Pune
2024 – 2026 · 70.68%
Bachelor of Pharmacy (B.Pharm)
Latur College of Pharmacy, Latur
2020 – 2024 · 72.30%

HSC (Science) 2020 · SSC 2018

Certifications

Product Management Certification
Coursera · Apr 2025
Digital Marketing Certification
Google Digital Garage · Nov 2025
Advanced Excel Certification
Microsoft Learn · Feb 2026

Testimonials

What people I've worked with say

Ankit picked up the CNS portfolio quickly and built the product training material on his own initiative. He is reliable on field execution and follows through without needing reminders.
Prashant Suryawanshi
GPM, Ardent Lifesciences Pvt. Ltd.
Ankit's product training made it much easier to explain the brand to doctors. He is approachable and always ready to clear doubts.
Santosh Lamani
Territory Business Manager, Shimoga, Karnataka
Ankit combines pharmacy knowledge with a practical marketing mindset. His project work showed clear, analytical thinking.
Nitpal Singh
HOD, Mitcon Institute of Management

Contact

Let's talk about your next brand or product role.

I'm open to Brand Manager and Product Manager roles in pharmaceutical marketing. Send a message, email me or book a call.

Based in Pune, open to relocation.

ankitpatilkale2936@gmail.com +91 84595 46247 linkedin.com/in/ankit-kale-pharma Download resume (PDF)

Hi, I'm Ankit Kale.

Field work, counted plainly.

A pharmacist who works where brand meets field.

Experience

Product Executive — CNS & Psychiatry

Product Management Intern

Promotional & training materials

Vibraset-SL — Product Training Presentation

Armezo — Dual LBL

Vibraset — Leave-Behind Literature

Selected case studies

Primisure: Post-Launch Brand Activation

OPD Camp Patient-Profile Sheet

Projects I've driven or supported

From market insight to field execution.

Market insight

Material creation

Field execution

Feedback and iteration

Skills

Pharmaceutical Marketing

Product Management

Analytical Skills

Creative & Productivity Tools

Education & certifications

PGDM — Pharmaceutical Management

Bachelor of Pharmacy (B.Pharm)

What people I've worked with say

Let's talk about your next brand or product role.